During the past two decades, the portable electronics category has evolved to the point where it seems as though there’s a new product coming out every day. If you’re not paying close attention, you’ll be looked at like you’ve been living under a rock at the next cocktail party!
Headphones, iPods, iPod accessories, MP3 players, portable stereos, boom boxes, two-way radios, audio docks, wireless speakers and mini speakers are among the most popular electronic options consumers have today. Among the most popular brand names of mobile electronics are Apple, Audio Technica, Beats by Dr. Dre, Craig Bluetooth Stereo, dreamGEAR, Everlast, GE, Hello Kitty, HTC, ILIVE, iSound, Jamsonic, Jlab, JVC, Koss, LenMar, Maxell, Naxa, Panasonic, Pyle, Quantum, RCA and Zenex.
The automotive industry has gotten up to speed quickly as almost every model they produce on the assembly line is equipped with audio jacks, USB cable and some with a two or three-pronged outlet. You could follow suit and say quite a number of industries have had to revamp or modify their business model ensuring a pleasant customer experience. Hotels now have multiple USB outlets in their rooms. Starbucks, McDonald’s, Dunkin’ Donuts, Barnes and Noble, malls, salons and many more businesses have plug-ins to meet customer demands. Can you name others? It’s clearly an advantage to the business establishment if they upgrade to make their store more customer electronic friendly as it’s been proven a customer will stay at your business a longer period of time therefore purchase more product while they’re there. What has been your experience? Do you spend more money if you’re at a Starbucks or Dunkin’ Donuts for 2 hours rather than going to the drive thru?
This new electronic age isn’t for everyone. Whether you’re old school or not, how annoying is it when the person who is assisting you has ear buds in and doesn’t hear what you’re asking! In fact, I’ve encountered a few customer service people along the way who have one bud in and think it’s okay. Quite honestly, it’s rude and it shows you’re not giving your customer the undivided attention they deserve.
Whether you’re for or against this electronic revolution, one thing is for sure. It’s here to stay. For the most part, mobile electronics have improved our lives, saved us time and enhanced many small business entrepreneurs making it easier for them to succeed. Our society tends to take things for granted but when you sit back and go through how we got to this point, you appreciate what you have in front of you.